Profile DD Factory & Paralda

Paralda has been in development since 2001. This software solution package is the product of the idea that even the best currently available software can always be improved.
The company, DD Factory (founded by Niels Lefeber), began to develop this after becoming frustrated with the current problems seen facing companies with ever increasing communication and archiving needs.

The knowledge base and professional experience of DD factory is the result of developing software in the Industrial Automation sector for ten years. Other professional experience also includes mechanical engineering for special machines, robots and complete packaging and processing lines.
The main lessons that were learned from Industrial Automation are: Flexibility, Technical Anticipation, Finding Solutions and above all, to Listen, Observe, and think outside of the box.

The first DD Factory development objective in 2000 was to create a cross platform, lightweight, standalone web-based Internet Database Editor/Engine to enable and power simple content manageable internet sites. The software had to be independent from OS and existing database engines so the software had to be developed using a higher programming language to have full control of the file system of the server. The development needed a name and it was called: 'Project Paralda'.

Due to the fully web-based design, this software can share databases easily throughout the internet. At that time of its development, only expensive CMS systems were available and not all platforms were supported. At the end of 2001, the first functional version was put in production and was completely running on its own unique Paralda databases.

2001 'The Internet Database Editor'

Project Paralda's first commercial production version is still used to this very day a as back-end for several internet sites. The total size of the database engine and editor was 54k. It ran successfully on Macintosh, Microsoft and Unix servers. Paralda is simple to use and reliable.

The first Paralda software was demonstrated to a company who tagged items with a small RFID device so that police were able to identify and return these tagged items to the rightful owner when recovered. Paralda's function in this trial was to maintain and edit the database with multiple dealers and locations.

Shortly after the release of the first Paralda product, DD Factory specialized and concentrated more and more on the Paralda development. Two main product branches became clear. One was Paralda CRM (now called Paralda R.E.D.) and the other was Paralda CMS. Today, these two merge into one huge anytime accessible BI archive.

2007 'Paralda CMS' (what was first called 'Paralda Global Data Management' by DD Factory)

CMS is another product DD Factory created and in 2006 a 'bridge' between Paralda CRM and Paralda CMS was completed. Paralda CMS can now be fully integrated and embedded within Paralda CRM. This CMS system is currently used and constantly fed with data and altered by clients worldwide. It can show financial statistics and invites all users to supply quarterly company reports. It has a shared download area with company manuals, example letters and other data that all users can access. This CMS system feeds over 40 individual internet sites with data.
These are just a few examples and features of this software.

Below some other major Paralda developments

Paralda Financial, Paralda SiteCreator and Paralda CRM's first version.

2003 'Paralda Financial'

Paralda Powered Financial package, never sold commercially due to the fact that DD Factory was unable to keep up with the constantly changing financial rules. Paralda Financial is still used here at DD Factory for tasks such as Project Timebilling and Invoicing.

2004 'Paralda SiteCreator'

Another child from Project Paralda. And the top row was the editor where you could upload pictures, change styles, templates, colours, font types, links... virtually anything.
Bottom row with screenshots are some of the end results. Paralda's Site Creator is still in use today. With this Site Creator, DD Factory tried to bring affordable CMS to the the masses in 2004.

2004 'Paralda CRM (blueprint version)'

(Left): The first raw pilot version that was deployed in a work environment. This version had no email integrated yet.
(Middle): Paralda schematics to try to clarify the difference between conventional email clients and the fully embedded Paralda Email client.
(Right): A first attempt to how Paralda should 'look and feel'. The cobalt blue was picked to give Paralda a mature, stylish, and rigid touch. But it was quickly changed to a neutral light blue.

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